The role of virtual reality in transforming the hospitality industry
Within the travel sector, virtual reality (VR) has integrated cost-effective strategies that improve training environments, diversity and efficiency.
Virtual reality is a global phenomenon. Its adoption is expected to increase significantly this year as airlines, hotel operators, travel agencies and tourism boards all use this digital platform.
Virtual reality in hospitality
According to Rachel Lanham, chief operating officer of Pixvana: “By creating tailored VR training experiences that use … presence, empathy and immersion, we can maximize workforce engagement and retention.”
Incorporating VR within a travel business has the potential for powerful growth, providing learning enhancements, increasing efficiency and building relationships among employees.
Improved staff training
VR offers companies a cost-effective strategy that differs from traditional forms of training. Most of the workforce has individuals with different learning abilities and needs, and VR can provide a visual learning environment that is adaptable to all types of learners.
Training processes can be greatly reduced in time due to the immersive experience of VR. Staff members are immersed in alternative situations, enabling them to learn how to solve problems in a controlled environment without affecting customer satisfaction.
One company, luxury cruise line Seabourn, recently partnered with Pixvana to create a training program for restaurant wait staff called ‘Table vision’. The system provided training for 26 different scenarios.
Due to ongoing occupancy and capacity issues, time was short to train staff on how to operate a dining area with 105 tables and 12 service stations.
Major hotel companies embrace VR
The Hilton hotel chain recently used VR to create ‘sensitivity’ between corporate staff and hotel employees, according to the Hospitality Institute. A VR-created environment of the hotel with restaurants, bedrooms and a kitchen gave corporate staff an opportunity to perform tasks that housekeepers participate in.
Hilton then informed the Hospitality Institute that 78% of employees believe their VR experiences will influence corporate decision-making within the office by emphasizing success.
Although profits do not translate directly to the balance sheet, the application of technology means that the company can better uphold company values, improving cross-sector interactions and understanding within the workplace. The hope is that the improvements will help enhance the customer experience, helping to create return trade on a long-term basis.
InterContinental Hotels Group has also leveraged VR to improve what it calls development processes and owner engagement, where VR acts as a platform to design digital hotel concepts, inviting hotel owners to quickly analyze and adjust changes by save a lot in cost and time. .
“Virtual Reality Holds Promise to Improve Efficiency in Travel Industry” was created and originally published by Hotel Management Network, a brand owned by GlobalData.
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